What brought you to our product today?
Asking users what brought them to your product or service can help you understand their motivations and goals. This information can help you identify your target audience and tailor your product or service to meet their needs.
Analysing this data based on user acquisition channel can give you a rich source of insight into what type of marketing activity you should run on different channels. For example, if users acquired via paid search ads are giving different reasons to users from social media, this will highlight opportunities to target different messages to different marketing channels.
Analysing this data based on user acquisition channel can give you a rich source of insight into what type of marketing activity you should run on different channels. For example, if users acquired via paid search ads are giving different reasons to users from social media, this will highlight opportunities to target different messages to different marketing channels.
How did you hear about our product?
Understanding how users discover your product or service can help you optimise your marketing efforts. This information can help you identify which channels are most effective at driving traffic to your website or promoting your product/service.
What was your first impression of our product?
First impressions matter, and understanding what users think of your product or service when they first encounter it can help you identify any barriers to adoption. This feedback can help you make improvements to your product or service to ensure that users have a positive experience from the outset.
What problem are you trying to solve with our product?
Understanding the problem that users are trying to solve with your product or service can help you ensure that your product or service meets their needs. This feedback can also help you identify any gaps in your product or service and make improvements to address them.
How easy was it to navigate our product?
Usability is critical to the success of any product or service, and asking users about their experience with navigation can help you identify any usability issues. This feedback can help you make improvements to the user interface and improve the overall user experience.
To make the question more specific, you can also ask a user how easy it was to find the section of the site they were looking for. For example, "how easy was it to find your sent messages"?
Remember, navigation on mobile and desktop can be very different to one another, so you need to make sure to separate responses from mobile and desktop users. Just because mobile users find it easy to find something, that doesn't necessarily mean that desktop users do
This feedback can also be gathered through usability testing, by asking a user of your website to navigate to a certain section of your site. Ask users to record their screen, using a tool like the question.to free user feedback tool, which allows users to share screen recordings, and you'll be able to see what the user actually did, rather than relying on their word.
Did our product meet your expectations?
Understanding whether or not your product or service meets user expectations is critical to ensuring customer satisfaction. This feedback can help you identify any areas for improvement and make changes to ensure that users have a positive experience.
What did you like most about our product?
Asking users what they liked most about your product or service can help you identify your strengths and leverage them to differentiate yourself from competitors. This feedback can also help you identify which features or benefits are most important to your users.
What did you like least about our product/service?
Understanding what users didn't like about your product or service can help you identify areas for improvement. This feedback can help you prioritize changes and make improvements to ensure that users have a better experience.
Would you recommend our product to others?
Word-of-mouth is a powerful marketing tool, and understanding whether or not users would recommend your product or service to others can help you gauge customer satisfaction. This feedback can also help you identify areas for improvement and make changes to ensure that users have a positive experience.
This is the premise of the classic Net Promoter Score (NPS), where a users ranks their likelihood on a scale of 1-10, with ten being the most likely.
NPS is now ubiquitous across the digital, and increasingly the non-digital, world, given the way the question bridges the gap between user satisfaction and commercial performance. NPS first came to prominence in 2003 in this Harvard Business Review article.
Is there anything else you'd like to tell us about your experience with our product?
Open-ended questions like this can provide valuable insights into the user's experience and highlight any areas for improvement that may not have been covered by previous questions. This feedback can help you make changes to your product or service to better meet the needs of your users.
Conclusion
In conclusion, asking the right user feedback questions is critical to gathering the insights you need to optimize your product or service. By asking questions about the user's goals, expectations, and experience, you can identify areas for improvement and make changes to ensure that users have a positive experience. Use the above user feedback questions as a starting point, and tailor them to your specific product or service to get the most out of your user feedback efforts.
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